Marketing your website should be an ongoing process, and you should monitor and measure the progress you are making, and always be prepared to change tactics if they are not working.

There are many free strategies to employ for internet marketing and we will cover some of those here to stretch your budget further.(...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 6 of 9 (416 words)

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The first and most important thing to remember is to keep your keyword list in front of you at all times when writing copy for your website.

Many websites make a very basic error when copywriting and creating content. You should never forget to include keywords and terms which will make the (...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 5 of 9 (467 words)

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Your keyword list is one of the most important assets you will have. It is of utmost importance for ensuring that you have content on your website that will help drive traffic to your website through search engine optimization, as well as offering the necessary copy on your site to convince your visitors that they are indeed in the right place for their needs.

There are several ways of creating your keyword list. Firstly, you should (...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 4 of 9 (430 words)

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The first step is to decide which areas of the site are essential. For instance, Contact Us, About Us and a home page are the bare minimum. You should already have an idea of which other areas you wish to add from thinking about the purpose of your site. This may be a shop or store, free content, tools, links, and so on.(...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 3 of 9 (437 words)

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You should be absolutely clear before designing and building your blog or website what the purpose of the site is to be. If it is to make money, then you need to resolve how you intend to do this eg through selling products, advertising revenue, or perhaps subscriptions. If it is to build brand awareness, then it must tie into your mission statements and core messages, and it is wise to consider how you will lead people to the areas where you do make sales. If it is purely because you are passionate about a particular subject, (...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 2 of 9 (489 words)

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When designing and building your website or blog, it is important to ensure that it is built on a strong foundation. This series focuses on the necessary building blocks to help your venture to success. Without considering all aspects, and doing your homework, it will be difficult to attract enough traffic to generate a steady flow of money. The proper website design and layout is needed, and a healthy marketing strategy will help to convert your visitors into buyers.(...)
Read the rest of Building Blocks for Effective SEO and Website Promotion - Part 1 of 9 (473 words)

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Once you have started applying these techniques and strategies to your website and visitors, the most important thing is to work out which ones are the most effective. And the way to measure success is not with any Google tool but to look at your sales ledger.(...)
Read the rest of Web PR for the Credit Crunch - Part 5 of 5 (244 words)

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Having solved some of the basic issues, you now need to look at how well your site solves the problems of converting existing customers into recurrent purchasers; capturing new customers, and coming into contact with potential customers.(...)
Read the rest of Web PR for the Credit Crunch - Part 4 of 5 (304 words)

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Does your website work?

Every website needs to work for the search engines, the users, and for you. These last two are often forgotten in the mad rush to(...)
Read the rest of Web PR for the Credit Crunch - Part 3 of 5 (309 words)

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Having assessed whether what you are doing is already as efficient as it could be, then you need to move forwards.

It is time to assess the visitors to your site, (...)
Read the rest of Web PR for the Credit Crunch - Part 2 of 5 (257 words)

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Post tags: Blogger Tips, Credit Crunch, Web PR, Web Promotion