A campaign among American students to mobilise against the death penalty; a campaign by a British wildlife charity against a road; or a pan-African campaign for more renewable energy in future economies, are unlikely to have much in common in terms of which forum to use, who to talk to, or which media to pick. There are a number of 'campaign manuals' (see 'Resources') which tell you how to do things like writing a press release.
Twyman Towery, Ph.D., LFACHE, is known as a management consultant and authority in the ever-changing world of business—and with good reason. He has worked extensively in corporate administration, both throughout the United States and internationally. Twyman has been published in many business journals over the years. He has also written four books and contributed to several others.
