ETC channel was launched on August 26th, 1999 as a 24-hour Indian Music Channel with the punch line "Aakhir Dil Hai Hindustani". Within a short span of six months ETC Networks Ltd. was rated as the No.1 Indian Music Channel. ETC was listed on the Bombay Stock Exchange in May, 2000. ETC Networks Ltd. is one of the leading television networks in India that owns two channels