Established in 1996 and now welcoming over 3 million visitors annually, The Friendship Page is run by Australian business Global Friendship. The term "business" in this case must be construed widely, as Global Friendship is not set up for profit, but rather aims to facilitate friendship and goodwill the world over. Through celebrating the topic of friendship, we are passionately dedicated to promoting a culture of peace and acceptance between people of all nationalities and ages.